Get in touch:
(+45) 31 34 73 70

We are the agency where qualitative exellence meets sharp marketing thinking

Scroll for more

Promises

3 main points about people research

\01

Qualitative Excellence

We are experts at qualitative research and believe we represent some of the best of what Denmark and the Nordics have to offer within qual. At any project we aim at reaching the absolute top quality of research – always pushing for deeper insights. We always go for a deeper level of thinking – we never stop at what people say but always go for what they mean as well – what they want, what they crave or what they fear beneath the surface. On any project we demand the best from ourselves and our approach is that “anything but the absolute best is not good enough”

\02

Making insights live

Research can be the fuel that creates strong and impactful work. But the more diluted it becomes the weaker its potential impact. That’s why we put such an effort in making the insights and consumer understanding live beyond the fieldwork itself and the people directly involved in it. We do it in our presentations (using vivid allegories, metaphors and though-provoking explanations), in our presentations and workshops based on the research, in our cooperation with brands in writing briefs for other agencies and in later cooperation with creating and other agencies. We want to make sure that the insights live.

\03

Sharp marketing thinking

Research can be the fuel that creates strong and impactful work. But the more diluted it becomes the weaker its potential impact. That’s why we put such an effort in making the insights and consumer understanding live beyond the fieldwork itself and the people directly involved in it. We do it in our presentations (using vivid allegories, metaphors and though-provoking explanations), in our presentations and workshops based on the research, in our cooperation with brands in writing briefs for other agencies and in later cooperation with creating and other agencies. We want to make sure that the insights live.

Basically you get top-level qualitative research with a shot of strategic planning on top

Brands we have done work for

Brands we have done work for

Our international research

Each circle represents an individual qualitative research project outside of Denmark since 2008.

... Or maybe we're just better at seeing the forest for the trees

What you get with People Research

Healthcare

Healthcare research is a specialty for us. We have extensive experience area of ours. We have conducted medical research in most disease areas. Across all types of target groups: specialists, KOLs, GPs, nurses, patients, dentists. We understand the Danish market and know the potential pitfalls of medical project in Denmark and are able to advise on the best research approach. Our regular recruiters are also specialists in medical recruitment. We can recruit through panels, patient associations and through a network of close contacts with specialist doctors at hospitals within various specialisations and with GPs. We have great experience in recruiting within very rare diseases.

Recruitment

In order to provide world-class research we need world class recruitment. We work with regular partners. Specifically selected people whom we have tested for 10+ years. People who have been working in qualitative recruitment for 20+ years each. People who make recruitment a work of art. People who make back-up respondents unnecessary. People who – when necessary – can perform miracles. People whom you can trust and with whom you feel safe! People whose work create the basis for world-class work.

Studio

  • Completely new and impressive studio
  • Studio centrally located right in the middle of Copenhagen
  • Shopping high street and 2 mins walk to main metro crossing
  • One-way mirror
  • Focus Vision equipped. ZOOM Pro equipped
  • Sim trans equipped

Testimonials

Having worked with Adam across multiple projects we’ve come to rely not only on his strong moderation but his knack for going the ‘extra mile’ when it comes to actionable insights, making him a go-to partner whenever working in Denmark and beyond.
- ROBERT NISES | RESEARCH LEAD | H&M
Adam is one of those smart researchers that radiates a lot of energy which is necessary to move brands. He is driven by a great passion to uncover, sense & understand what consumers’ really want and need and turn it into clear, actionable insights that are finally the strong foundations of a brand. Adam owns this rare and valuable ability of bridging a clear strategic focus with a vibrant sense of people’s reality. Every new project with People Research counts: expect a dynamizing shot of strategy and taking your brand a leap forward.
- ROBERT NISES | RESEARCH LEAD | H&M
A lot of research agencies claim that they know how to think strategically, but very few actually can. Adam is one of those few, who actually can.
- JESPER HANSEN | MARKET INTELLIGENCE MANAGER | WIDEX [GLOBAL HEARING AIDS MANUFACTURER]
Adam Stasiak is an engaged, enthusiastic and professional working partner. He delivers research and analysis in the absolute top class. And his presentations lift the audience to higher levels of understanding and immersion. And what he does is - he truly inspires people. In a way that matters! This has both been my experience in my time at Discovery Networks and in my current position at TV2 Denmark.
- ALEX P. NIELSEN | HEAD OF AUDIENCE RESEARCH | TV2 DENMARK
Adam is one of those smart researchers that radiates a lot of energy which is necessary to move brands. He is driven by a great passion to uncover, sense & understand what consumers’ really want and need and turn it into clear, actionable insights that are finally the strong foundations of a brand. Adam owns this rare and valuable ability of bridging a clear strategic focus with a vibrant sense of people’s reality. Every new project with People Research counts: expect a dynamizing shot of strategy and taking your brand a leap forward.
- INGRID BORTELS | BRAND AND RESEARCH STRATEGIST | ALMOND CONNECTION [CONSULTING AGENCY TO LEGO AND UNILEVER]
I've had great experience working with Adam on multiple projects. Adam is one of the strongest strategic thinkers I know and succeeds to be always one step ahead. He doesn't just execute but will challenge you to find the solution for your challenge and will enthusiastically follow and assist you during the whole process to guarantee an optimal result.
- JULIEN CLERCKX | STRATEGIC DIRECTOR | WIDE [BRUSSELS BASED AGENCY]
Adam’s energy and enthusiasm for the project, coupled with his deep and rare strategic inputs, meant his contribution was a real highlight in our global project.
- MATT ALLEN | DIRECTOR | VOODOO RESEARCH [LONDON BASED AGENCY]
Qualitative research in absolute top class performed with a professional touch from start to finish! The provided results from People Research were not only of a high standard; they provided us with the foundation to take our strategic planning to the next level.
- DORTHE BLOCH | COUNTRY MANAGER | STADIUM [SPORTS RETAILER]

People Research

Get your dose of top-level qualitative research with a shot of strategic planning on top.

Soho Offices
Flæsketorvet 68
1711 Copenhagen V
Denmark
(+45) 31 34 73 70