We are experts at qualitative research and believe we represent some of the best of what Denmark and the Nordics have to offer within qual. At any project we aim at reaching the absolute top quality of research – always pushing for deeper insights. We always go for a deeper level of thinking – we never stop at what people say but always go for what they mean as well – what they want, what they crave or what they fear beneath the surface. On any project we demand the best from ourselves and our approach is that “anything but the absolute best is not good enough”
Research can be the fuel that creates strong and impactful work. But the more diluted it becomes the weaker its potential impact. That’s why we put such an effort in making the insights and consumer understanding live beyond the fieldwork itself and the people directly involved in it. We do it in our presentations (using vivid allegories, metaphors and though-provoking explanations), in our presentations and workshops based on the research, in our cooperation with brands in writing briefs for other agencies and in later cooperation with creating and other agencies. We want to make sure that the insights live.
Research can be the fuel that creates strong and impactful work. But the more diluted it becomes the weaker its potential impact. That’s why we put such an effort in making the insights and consumer understanding live beyond the fieldwork itself and the people directly involved in it. We do it in our presentations (using vivid allegories, metaphors and though-provoking explanations), in our presentations and workshops based on the research, in our cooperation with brands in writing briefs for other agencies and in later cooperation with creating and other agencies. We want to make sure that the insights live.
Healthcare research is a specialty for us. We have extensive experience area of ours. We have conducted medical research in most disease areas. Across all types of target groups: specialists, KOLs, GPs, nurses, patients, dentists. We understand the Danish market and know the potential pitfalls of medical project in Denmark and are able to advise on the best research approach. Our regular recruiters are also specialists in medical recruitment. We can recruit through panels, patient associations and through a network of close contacts with specialist doctors at hospitals within various specialisations and with GPs. We have great experience in recruiting within very rare diseases.
In order to provide world-class research we need world class recruitment. We work with regular partners. Specifically selected people whom we have tested for 10+ years. People who have been working in qualitative recruitment for 20+ years each. People who make recruitment a work of art. People who make back-up respondents unnecessary. People who – when necessary – can perform miracles. People whom you can trust and with whom you feel safe! People whose work create the basis for world-class work.
