The Copenhagen Qualitative Agency
We are a qualitative market research agency. That’s what we do and what we are good at. Some would even call us great. Being good at the qualitative method is the key for any qualitative agency – the basis and the requirement. And although some agencies are better and some are worse – Even being great is not enough.
Research simply cannot end as a goal in itself.
At People Research, being equally excellent at and dedicated to the qualitative method and to marketing is the promise to our clients. And in the end the real, added value for the client’s product or brand. In order to be a great market researcher, we believe, one must both be a magnificent specialist in the method and a great generalist in marketing.
Our clients know that.